Week 12 — Readings & Resources

Your primary reading is Chapter 12 (in this module). Everything below is the optional, go-deeper layer — pick what helps, skip the rest.

How to use this page

This page has 10 items (4 readings and 6 videos). Allow 59–71 minutes for everything. Each group points back to the matching chapter section and class-session segment, so use the full menu when you want more, or take the quick path below.

Every video here has captions: turn them on with the CC button in the player. The chapter covers the same ideas in text.

Pick-one quick path (18–21 min total)

• Persuasive Speaking Basics — COMMpadres Media
• How to Persuade Others — Toastmasters International
• Persuasive Speech: Monroe's Motivate Sequence — Comm Studies

① What persuasion is, and what it asks for

Chapter 12, Section “Persuasion versus manipulation: what a persuasive speech asks” · Session 1, Segment 1, “Persuasion versus manipulation” · Remember: persuasion moves people through their judgment with reasons they can weigh and reject, and every persuasive speech is defined by its ask.

• Persuasive Speaking Basics — COMMpadres Media — a short tutorial on what it means to persuade, the kinds of persuasive speeches, and how to pick a persuasive topic; it names propositions of fact, value, and policy, the course's three question types, and adds two goals, to convince and to actuate. Its sample topics include live public controversies, which this course sets aside for the campus- and community-scale roster in Chapter 12, so take the three kinds from it and not its topic ideas, and use it while you complete the Week-12 module overview. (video, 4 min) (captions: automatic)

② Three reasons to say yes: ethos, pathos, logos

Chapter 12, Section “Three appeals: reasons to trust, to care, and to believe” · Session 1, Segment 2, “Three appeals” · Remember: ask where the proof lives, in the speaker for ethos, in the listener's feelings for pathos, and in checkable evidence for logos.

• The Three Persuasive Appeals: Logos, Ethos, and Pathos — Kristina Ulmer — a two-minute animated explainer of the three appeals; watch it first if the terms still feel slippery, but notice that it files showing where your information came from under ethos and calls pathos the most effective, while this course counts a cited source as logos and builds ethos from competence, character, and goodwill; then sort the chapter's surgeon, shelter, and generator-ad examples yourself. (video, 2 min) (captions: automatic)
• Rhetoric: The Ancient Art of Persuasion — Communication Campus — a longer lesson that places Aristotle's three appeals inside the wider study of rhetoric; watch the part on ethos, pathos, and logos, and treat the material on rhetorical situations and genres as extra. She calls pathos the weakest appeal; this course treats pathos as legitimate whenever the feeling is relevant and proportionate, so weigh her view against Chapter 12. (video, 12 min) (captions: automatic)
• How to Persuade Others — Toastmasters International — a magazine article on persuading through credibility, emotion, and reasoning, with advice on learning about your listeners and letting a story support your evidence instead of replacing it; stop before its sidebar on logical fallacies, since next week takes up reasoning and fallacies. (reading, 7–10 min)

③ Building the speech in five steps

Chapter 12, Section “Build it in five steps: Monroe's Motivated Sequence” · Session 1, Segment 3, “Build it in five steps” · Remember: attention, need, satisfaction, visualization, and action, and the visualization step is the one speakers skip most.

• Persuasive Speech: Monroe's Motivate Sequence — Comm Studies — a student's persuasive speech about the risks of cell phone use, built step by step on the Motivated Sequence; this builds on Week 5's first look at Monroe's Motivated Sequence as a pattern, so name each step as you hear it and notice where the visualization step starts. Listen for its structure, not its health claims: the course has not checked the speech's evidence, so run it through Week 4's checklist and this week's four manipulation moves before you trust any of it. (video, 7 min) (captions: creator)
• Persuasive Speaking Strategies — COMMpadres Media — a tutorial on strategies and common organizational patterns for persuasive speeches; compare the patterns it names with the course's sequence, problem–cause–solution, and comparative advantages. (video, 7 min) (captions: automatic)

④ Keeping it honest

Chapter 12, Section “Keep it honest: persuasion ethics and the four manipulation moves” · Session 1, Segment 4, “Keep it honest” · Remember: every manipulation move has an honest twin, and a figure with no page behind it is never said aloud.

• Credo for Ethical Communication — National Communication Association — the communication field's own statement of nine principles for ethical communication; read the first principle, on truthfulness, accuracy, honesty, and reason, and ask which of the four honest moves it supports. (reading, 5–8 min)
• How To Avoid a Scam — Federal Trade Commission — a consumer-protection page on the signs of a scam; read the part on pressure to act immediately and the part on pretending to be an organization you know, then match each to false urgency or fabricated evidence. (reading, 4–6 min)
• How can you fact check the internet? 🤔💡 — MediaWise — a short video in which student journalists share how they check what they see online before passing it on; use their habits on any statistic a chatbot hands you. (video, 3 min) (captions: automatic)

Optional one-stop reference (free online reference)

• Rhetoric, Book I, W. Rhys Roberts translation — Internet Classics Archive — the archive's full text of Book I; read the opening of Part 2, where the three modes of persuasion are named, and skip the rest of the book. (reading, 8–12 min)

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